With the boom in the smartphone market (27 million users in France in 2014*), companies are faced with a significant challenge: How can you keep your mobile application alive so that it stands out from the others and without it becoming intrusive for its users?
Push notifications appear to be essential with proven results. But you still need the right technology because there is no room for error with this medium!
Drawing on current trends and their feedback from more than 200 mobile communication projects, our experts will provide answers to your questions and illustrate this with concrete examples.
What you will learn
- To put a mobile communication strategy in place
- To understand your mobile internet users’ journey and uses
- How to increase the ROI of your mobile application with push notifications
Profil of participants
- Marketing & Sales Department
- Communications Department
- e-Business Department
- Date: Thursday, October 27, 2015
- Horaires: from 10.00 to 11.00 a.m.
- Access: remotely accessible with your browser
*Source : la Mobile Marketing Association (MMA).