Keeping the engagement high.
Pernod Ricard is a world leading group in wine and distilled beverages. Since 2014 Wax Interactive is in charge of the digital activation of the brands G.H. Mumm (champaign), Jacob’s Creek & Campo Viejo (wine), Jameson (whiskey) and Beefeater (gin). Further more we organize several ad hoc CRM-campaigns.
From awareness to engagement
Keep the engagement high
With a well defined target group of champaign-, wine and spirtis lovers.
Enrich & activate the database
Roll-out specific marketing campaigns in order to enrich the database and turn the members into customers.
A very specific style with nice graphical designed Facebookposts and out-of-the box copywriting to increase the engagement with the community.
Organising actions responding to the expectations of their ambassadors, activating the community and enriching the community database.
Wax is the full service digital partner for Jacob’s Creek, Campo Viejo and G.H. Mumm. This includes strategy, day-to-day community management and creative activation campaigns.